Funded by IPA’s Peace and Recovery Program and in collaboration with Dirty Kitchen and the World Bank, researchers are conducting a randomized evaluation in Colombia to measure whether an edutainment web series highlighting migrants’ resilience reduces stereotypes, fosters social cohesion, and improves attitudes towards migrants.

Venezuelan migrants in Colombia often encounter xenophobia and exclusion, heightened by misinformation circulated on social media. To help counter these dynamics and improve public perceptions of migrants, Colombian audiovisual company Dirty Kitchen is partnering with the World Bank on a new edutainment intervention–a web series designed to engage and inform through storytelling that seeks to enhance message retention and emotional processing. Produced in Colombia, the series tackles challenges faced by migrants, emphasizing their resilience. Its novel format of short episodes distributed on digital platforms aims to reach audiences prone to misinformation on social media while remaining low-cost and scalable.

In collaboration with Dirty Kitchen and the World Bank, researchers are conducting a randomized evaluation to measure the impact of the edutainment web series. To do this, researchers plan to vary the frequency, content, and format of the web series, while also stratifying participants by gender and attitudes towards migrants. The results will inform scalable strategies for fostering cohesion, reducing xenophobia, and preventing violence against migrants.

Results will be available in 2026.

Implementing Partners