Stigma against victims of violence can fuel cycles of crime and hinder justice. In Mexico, where over 125,000 people have gone missing since the War on Drugs began in 2006, many assume victims were involved with criminal groups, especially young men and women.

To challenge these beliefs, researchers conducted a randomized pilot evaluation to test strategies like screening documentaries about forced disappearances, promoting direct contact with victims, and facilitating discussions about violence. Conducted both in-person and online, the study measured changes in prejudice and support for punitive responses against perpetrators.

Preliminary results show that some approaches–including the screening of the documentary about forced disappearances and video testimonies from victims’ families–reduced stigma and increased empathy, solidarity with victims, and support for accountability, while also boosting punitive attitudes toward perpetrators. These findings highlight the power of public messaging to shift attitudes and support justice in violent settings.