Case Study: Building Rapport and Trust in Phone Surveys
Innovations for Poverty Action (IPA) shifted its data collection efforts during the COVID-19 pandemic to phone surveys. The IPA Ghana office developed and operationalized new study protocols in large research projects based on experiences implementing virtual phone banks and testing protocols during piloting. While it is important to re-write questionnaires, re-train enumerators, and overhaul data quality procedures for phone surveys, establishing effective protocols for building rapport and trust are vital to ensure that phone surveys produce high-quality data.
Authors: Ishmail Azindoo Baako, Mathew Bidinlib, Silvana Limni, Sasha Thomas