2012 is IPA’s ten year anniversary, so we are reflecting not only on how we have grown this past year, but this past decade. We started with a core aim: to improve the way the world fights poverty by bridging the divide between research and action. We do this first by discovering the most effective solutions, and learning why they work. What psychological, environmental, and cultural factors encourage people to do what they do? When we know the why we can more effectively translate knowledge into practice and help scale up successful ideas in the right places.