Brian Giera is a PhD student in Economics at UC Santa Cruz. His research interests lies in East African development, with a focus on behavioral issues amongst micro-entrepreneurs. His current research is testing for the link between habit formation and inattention to savings in Ethiopia, information diffusion concerning fertilizer adoption in Kenya, and how market imperfections can affect occupational choice in Tanzania. Prior to studying at UCSC, Brian received his BS from Oakland University (Michigan), his MA from Central Michigan University, and consulted for BRAC in Uganda.