GADCO operates a modern hub farm, with an initial focus on rice production, and a program that leverages the resources and infrastructure of the hub farm to provide smallholder farmers with critical production services, inputs (including high-yield seeds) and access to end consumer markets in high-growth food categories. The company uses its command of the full value chain to process finished products for the domestic market through their own brand, Copa. GADCO is currently selling its Copa Jasmine rice, and will launch derivative products with an emphasis on meeting local market preferences, and affordability through marketing and distributing to base of the pyramid focused consumer markets.