It's not what you tell them it's the way that you tell them...
Cheryl Chapman writes on Caroline Fiennes, author of soon to be published It ain't what you give, it's the way that you give it who cites IPA as proof that donors care about evidence. An excerpt:
"For example, in comparing programmes that address why children in India do not go to school, [IPA's study] identified that a dollar can be 25 times more effective in one program than if invested in another. No donor I have spoken to hasn't understood that and been affected by that statistic."