The Financial Express on NORMalizing Mask-Wearing in Bangladesh
Bangladesh's Financial Express article describes the efficacy of IPA's work in Bangladesh to NORMalize mask-wearing through: No-cost free masks distribution door-to-door, Offering information on mask-wearing via video and brochures, Reinforcement in-person and in public, and Modelling and endorsement by trusted leaders. This approach has helped inform and influence local policy to promote mask use in Dhaka.