Behavioral Insights in Practice: Lessons for the Financial Sector

Behavioral Insights in Practice: Lessons for the Financial Sector

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On September 28th, IPA’s <a href="/program-area/financial-inclusion">Financial Inclusion Program</a>, together with JPMorgan Chase &amp; Co., co-hosted a workshop on using behavioral insights in the financial sector. The event brought together top behavioral scientists from both academia and industry to present recent research on financial products and services, and how participants can integrate these lessons into their own work. The event also explored how rapid-fire testing can be used by both financial institutions and nonprofit service providers to improve the design and delivery of products and services. Speakers included experts from Dartmouth College, University of Chicago Booth School of Business, University of Chicago Harris School of Public Policy, Intuit, Morningstar, JPMorgan Chase &amp; Co., and Innovations for Poverty Action. It was attended by about 40 participants from the private, nonprofit, and government sectors.<h5>Sessions</h5><strong>Opening RemarksCharlie Corrigan</strong> | <em>Vice President of Philanthropic Giving, JPMorgan Chase</em><h3>Behavioral Insights from the Academic Research</h3><h6>Moderator</h6><strong>Kyle Holloway </strong>| <em>Program Manager, Innovations for Poverty Actio</em>n<h6>Panelists</h6><strong>Jonathon Zinman </strong>| <em>Professor of Economics, Dartmouth College</em><a href="/sites/default/files/Zinman%20-%20Behavioral%20Insights%20for%20Business%20Models%202016.09.23.pdf">Behavioral Insights for Business Models</a> (PPT)<strong>Daniel Bartels</strong> | <em>Assistant Professor of Marketing, University of Chicago (Booth)</em><a href="/sites/default/files/Bartels%20-%20Numbers%20as%20Goals%202016.09.27.pdf">Examining Effects of Numeric Cues on Consumer Behavior</a> (PPT)<strong>Damon Jones</strong> | <em>Assistant Professor of Public Policy, University of Chicago (Harris)</em><a href="/sites/default/files/Jones%20-%20Overcoming%20Barriers%20to%20Saving%202016.09.27.pdf">Overcoming Barriers to Saving</a> (PPT)<h3>Roundtable on Rapid-fire Testing</h3><h6>Moderator</h6><strong>Rebecca Rouse</strong> | <em>Director of Financial Inclusion Program, Innovations for Poverty Action</em><h6>Panelists</h6><strong>Nhung Ho</strong> | ‎<em>Data Science Manager, Intuit</em><a href="https://github.com/intuit/wasabi">Wasabi - A/B Testing Platform</a><strong>Erik Johnson </strong>| <em>Marketing Optimization Manager, Morningstar (Behavioral Insights Team)</em><a href="/sites/default/files/Johnson%20-%20Morningstar.pdf">Three Steps to Rapid Testing</a> (PPT)<strong>Aaron </strong><strong>Dibner</strong><strong>-Dunlap </strong>| <em>Program Manager, Innovations for Poverty Action</em><a href="/sites/default/files/JPMorgan%20-%20Rapid-Fire%20testing%20-%20Dibner-Dunlap.pdf">Rapid-fire Testing: Getting Started</a> (PPT)<h3>Challenges to Implementing Innovation</h3><h6>Moderator</h6><strong>Nora Gregory</strong> | <em>Program Manager, Innovations for Poverty Action</em><h6>Panelists</h6><strong>Elana Safran</strong> | <em>Associate Fellow, White House Social and Behavioral Sciences Team</em><strong>Paul Woodruff</strong> |<em> VP of Community Development, St. Louis Community Credit Union</em><strong>Carl Morris</strong> | <em>Vice President of Sales, FlexWage Solutions</em> <em>Supported by</em>

 <em> </em><h2>Address</h2>Loews Hotel<h2>City</h2>Chicago<h2>Administrative Area </h2>Illinois<h2>Country</h2>United States