Behavioral Insights in Practice: Lessons for the Financial Sector
On September 28th, IPA’s Financial Inclusion Program, together with JPMorgan Chase & Co., co-hosted a workshop on using behavioral insights in the financial sector. The event brought together top behavioral scientists from both academia and industry to present recent research on financial products and services, and how participants can integrate these lessons into their own work. The event also explored how rapid-fire testing can be used by both financial institutions and nonprofit service providers to improve the design and delivery of products and services. Speakers included experts from Dartmouth College, University of Chicago Booth School of Business, University of Chicago Harris School of Public Policy, Intuit, Morningstar, JPMorgan Chase & Co., and Innovations for Poverty Action. It was attended by about 40 participants from the private, nonprofit, and government sectors.
Sessions
Opening Remarks
Charlie Corrigan | Vice President of Philanthropic Giving, JPMorgan Chase
Behavioral Insights from the Academic Research
Moderator
Kyle Holloway | Program Manager, Innovations for Poverty Action
Panelists
Jonathon Zinman | Professor of Economics, Dartmouth College
Behavioral Insights for Business Models (PPT)
Daniel Bartels | Assistant Professor of Marketing, University of Chicago (Booth)
Examining Effects of Numeric Cues on Consumer Behavior (PPT)
Damon Jones | Assistant Professor of Public Policy, University of Chicago (Harris)
Overcoming Barriers to Saving (PPT)
Roundtable on Rapid-fire Testing
Moderator
Rebecca Rouse | Director of Financial Inclusion Program, Innovations for Poverty Action
Panelists
Nhung Ho | Data Science Manager, Intuit
Wasabi - A/B Testing Platform
Erik Johnson | Marketing Optimization Manager, Morningstar (Behavioral Insights Team)
Three Steps to Rapid Testing (PPT)
Aaron Dibner-Dunlap | Program Manager, Innovations for Poverty Action
Rapid-fire Testing: Getting Started (PPT)
Challenges to Implementing Innovation
Moderator
Nora Gregory | Program Manager, Innovations for Poverty Action
Panelists
Elana Safran | Associate Fellow, White House Social and Behavioral Sciences Team
Paul Woodruff | VP of Community Development, St. Louis Community Credit Union
Carl Morris | Vice President of Sales, FlexWage Solutions
Supported by